MYTHS AND REALITY ABOUT BUSINESS COACHING

1° MYTH: COACHING GUARANTEE RESULTS

REALITY: THE COACHING IS A PROCESS THAT ADDS VALUE AT ESTRATEGIC, COMMERCIAL TECHNICAL AND ORGANIZATIONAL LEVELS

2° MITH: COACHING HELPS TO DEVELOP NEW SKILLS

REALITY:  COACHING WORKS OVER NEW ASPIRATIONS AND REALITIES, ACTION PLANS, BUT NOT TO DEVELOP NEW TALENTS OR SKILLS

3° MITH: COACHING CAN SAVE AN EMPLOYEE FROM LOW PERFORMANCE

REALITY: COACHING WORKS TO IMPROVE ITS  POTENTIAL , SAVE YOUR MONEY

4° MITH: FIVE OR LESS SESSIONS WITH A COACH ARE ENOUGH

REALITY: A WELL FOCUSED PROCESS SHOULD TAKE BETWEEN 15 AND 20 SESSIONS

5° MITH: COACHING WORKS TO IMPROVE SALES

REALITY:SALES  COACHING  IS MORE THAN A TRAINING PROGRAM THAN COACHING BECAUSE OFFERS ANSWERS INSTEAD OF QUESTIONS

6° MITH: WE WILL BECOME TO COACH AT ALL MANAGERS

REALITY: THAT IS HARD (NOT IMPOSSIBLE) BECAUSE THE ROL OF THE MANAGER AND COACH ARE VERY DIFFERENT

7° MITH: COACHING IS KINF OF TERAPHY

REALITY: COACHING  WORKS ON PRESENT AND PROJECT TO FUTURE VALIDATING ASPIRATIONS

8° MITH: “MY WAY TO DO COACHING IS THE BETTER”

REALITY: THERE IS NOT A UNIQUE MODEL, THERE ARE MANY VERY EFFECTIVES